Market Proof Marketing · Ep 384: DYC Education Deep Dive – Special Takeover Edition Special Takeover: Mike Lyon & the team discuss all of the DYC educational experiences. With Kevin Oakley away in Italy, Mike Lyon leads a lively and insightful discussion with the DYC team about their robust lineup of educational offerings for home builder sales and marketing professionals. Expect laughs, passionate pitches, and a whole lot of insider knowledge.💡 Highlights of Educational Programs:🧠 Online Sales & Marketing Summit• Returning to Chicago by popular demand• Focuses on education, networking, and industry best practices• Largest gathering of online sales specialists in the industry• “The biggest party for online sales specialists in the universe!”🎓 Online Sales Academy• 8-week virtual course for new or untrained OSCs• Includes 3 live sessions + on-demand training• Offers a certification upon completion• Next session: Starts May 20, 2025👩💼 Online Sales Academy: Leadership Edition• For leaders managing OSCs• Includes 3-day kickoff, quarterly sessions, and summit meet-up• Emphasizes program success metrics and understanding the OSC role📈 Market Proof Marketing Academy• Expanded to include strategy, execution, and leadership insights• Led by Jackie, Sarah, Beth, Julie, Karla, and Kevin• Covers Google/Meta marketing, budgeting, algorithms, and more• Next session: May 6–8, 2025 with follow-ups over 8 weeks🎨 Rise and Design (New!)• A creative retreat for marketers and designers• In-person, hands-on intensive in Columbus, OH (Aug 27–28)• Co-led by Karla Tuten and Kevin Oakley• Designed for brand, creative, and marketing teams needing community and deeper problem-solving🤝 Marketing Leadership Collective• Year-long leadership development for marketers• Involves curated peer groups, guest speakers, mentorship, and industry-first previews• Originated as a “shadow project,” now a cornerstone experience• Invitation-based, application required 🗣️ Notable Quotes:• “This is like a crash course in new home marketing—by nerds, for nerds.” – Jackie• “You’ll feel seen. Inspired. Reinvigorated.” – Beth• “We’re doing the Lord’s work.” – Mike (in jest) 📢 Closing Notes:• Subscribe, rate & review the podcast• Share feedback at show@doyouconvert.com• Join the free DYC All Access membership for behind-the-scenes content• Special thanks to all past and future Academy attendees!Transcript"Mike Lyon: Yeah, yeah, some little behind the scenes before we get on.Mike Lyon: Mike was chastising everybody about the audio.Mike Lyon: Jen was right.Mike Lyon: Prize.Jen Barkan: Surprise, surprise.Beth Russell: Know, self-proclaimed audio engineer.Mike Lyon: Yes, I build websites, and I have Misophonia which you can. Google, that one, ladies and gentlemen hey, welcome to episode 384. My name is Mike Lyon, and with me today are these illustrious, wonderful people, Beth, Jackie, Sarah Jen. Carla will join us eventually, and the sound is a little bit differentMike Lyon: my voice, because Kevin Oakley is gone. He is on a world world tour of ItalyMike Lyon: with his wife for his 20thMike Lyon: wedding anniversary. And I was thinking about this guys, have you, have you ever seen Kevin go anywhere with Jess's wife?Jackie Lipinski: Now.Jen Barkan: No.Mike Lyon: I have.Mike Lyon: I don't think I have either.Jackie Lipinski: I'm pretty sure he giggled in a video. And I was like, What is that, Kevin?Mike Lyon: What is happening.Jackie Lipinski: Yeah.Jen Barkan: Eating ice, eating gelato twice.Mike Lyon: I know.Jen Barkan: We've been.Mike Lyon: Stalking his stories. But I really would. I want to fact, check that when he gets back to see if he has ever been somewhere, just with his wife only.Mike Lyon: But we're so happy for him. What do we do when he's gone? We take over the podcastMike Lyon: and I knowMike Lyon: you know the opening says that we're here to help you not sell you. But when Mike takes over I start selling stuff.Jen Barkan: No.Beth Russell: Oh, my goodness!Mike Lyon: Watch out everybody. Yeah, it's gonna happen. No. But what are we? What do we want to do? We want to do something fun and unique.Mike Lyon: This for this podcast and not just to obviously drop something on you, but also save it for posterity in the future. Because we have so many educational opportunities for our builder partners, and beyond in the home builder space that we wanted to go through each one and kind of talk about what it is and who it's for. And so that's why we have these awesome people together. We're going to try and break the Internet and just invite everybodyMike Lyon: from our our company to joinMike Lyon: So that's what we're gonna do today. Excuse me, and then we'll we'll take and put this out there. So if someone, you know sends an email and says, Should I come to? You know the marketing leadership collective? We'll go, hey? Listen to this cause Beth's gonna talk about it.Mike Lyon: How does that sound? Everybody? You guys excited.Jackie Lipinski: Yeah.Jen Barkan: Oh, I'm.Beth Russell: So.Jen Barkan: Excited.Mike Lyon: You sound. You guys, all.Jen Barkan: I.Mike Lyon: Unacceptable.Mike Lyon: He was like.Jen Barkan: Excited.Jackie Lipinski: So excited.Jen Barkan: So excited. I cannot wait to talk about this.Mike Lyon: We're going to.Beth Russell: Soundboard.Mike Lyon: Shut it down.Beth Russell: Sounds.Mike Lyon: We're gonna do this another time. All right. No, here we go. Just so let's start 1st with a Biggie, the Biggie, because when you're hearing this.Mike Lyon: ladies and gentlemen. It will be live and open and available to the public.Jen Barkan: Hmm.Mike Lyon: Drumroll, please. It's the online sales and marketing summit.Jen Barkan: Working.Mike Lyon: We're turning back over to our the magical city of Chicago. We're going back to Chicago by popular demand. Everybody loved it. Everybody loves the food scene there. It's like a Timu New York. What is it? It's like?Mike Lyon: It's like.Jackie Lipinski: Hey!Mike Lyon: 50% of New York for like 50% of the price. You know, that's why we love Chicago. It really is fun. Did you guys have fun last time.Beth Russell: Yeah.Jen Barkan: Oh, my God!Beth Russell: Chicago. It was always my favorite, too, like when I was still in the seat, and would attend.Beth Russell: Chicago is my favorite.Mike Lyon: It is a special city, Jackie. Why did you get so offended? Because you're from Chicago.Jackie Lipinski: Yeah, of course, I'm like.Jen Barkan: Yeah.Jackie Lipinski: You're like hurting my hometown, I was like, oh, yes, it is amazing. It is better, although I've never been in New York, so don't bite me.Mike Lyon: No, judge, no, don't judge. What I was saying is, Chicago is awesome. I mean, I go to Chicago like once a year, just on my own with my wife I mean.Jackie Lipinski: Like the walkability of the venue is great. And this year we're changing up with like the date of the week. And because so many people were staying for through the weekend we're like, alright, let's make it built in. So most people can continue to see that weekend. So.Mike Lyon: So.Jackie Lipinski: I'm really excited.Mike Lyon: We're excited about the summit. We've been there done that we're going back to the same hotel, so we know how to make this awesome, and we're bringing in some magical speakers. We always like to rotate some of those speakers on the on the 1st morning, and then plug in our attendees to speak in the seat. But let's talk about what the online sales and marketing summit is for those of you who may not know or they're hearing this, this is like,Mike Lyon: the event where you get a little taste and a sample of all the things that you can do in in the marketing, online marketing world and the online sales world and the creative services world, and you get people talking about like cool stuff that they're doing. And it's all over 2 days.Mike Lyon: Lot of it's content, rich. It is content, heavy. And we give all this stuff to you. Jam packed in 2 days, and we do it all for the price of admission. We're not going to sell you anything else. You're not going to get hounded by our partners. They're there to just learn alongside with you.Mike Lyon: So it's just a different vibe. I don't know. I I we've tried to create something around it, and we did it a little bit on accident.Mike Lyon: Following that pro. You know, thing like we're gonna help you not sell you. I'm gonna give you everything for free. Last year, unbeknownst to me, Mike, the Scrooge Mcduck, over here.Mike Lyon: They just put a whole all our books on the back end for free, and people were just taking our books I was like, I didn't know we were doing that. That's fun. It's like Christmas. Jen, what do you think about the summit? What do you like about it?Jen Barkan: Well, I know I'm biased. But I've been to a lot of different conferences. And this is truly unique. One, speaking from the online sales side of things. It is the biggest party for online sales specialists in the universe. Because there's nothing like this. I mean, we're bringing hundreds of online sales specialists together. And you know, as an attendee, my 1st year I remember sitting there looking around, going. These are all my people.Jen Barkan: and we've even had that feedback from, you know, over the years of like, Hey, you guys are great. Of course I love hearing from you and learning from you. But where I get so much is just from the people sitting at my table, and those conversations that happen, you know, in between sessions.Jen Barkan: So it's it really is just a unique special experience out there in the industry.Mike Lyon: Yeah, I love that. It is the largest collectionMike Lyon: of online sales specialists in the known universe.Mike Lyon: So that it is fun. I think last year was over 160Mike Lyon: that were literally online sales, specialists not just adjacent.J
