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The 2022

Online Sales

Academy

Improve your digital marketing results in record time

Ramp up your knowledge base with study materials, dialogues and process development PLUS a Sales Readiness Quiz

I could not imagine doing my job without the online sales academy. I think that it has definitely given myself and my team the confidence that we need to be able to handle the leads that are incoming and be able to efficiently do our jobs and answer questions effectively.

This interactive virtual course is designed for new home marketers ready to dive in and apply what they learn immediately. It’s intense, so come prepared to engage and implement new strategies. You’ll gain a solid understanding of digital marketing best practices and learn how to create efficient, effective marketing that delivers results.

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Join Us Live & In-Person

March 30-31, 2022

In Dallas, Texas

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Space is limited,

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Gilley's In Dallas, TX!

Treat yourself to an exceptional learning experience surrounded by vintage 1920's aesthetics at Gilley's in Dallas, TX!

Enjoy instant access to everything exciting that Dallas has to offer.

In The Heart Of Dallas

Jen Barkan | Online Sales Coach

With over 19 years in sales and marketing for new home builders, Jen Barkan brings additional frontline experience to Do You Convert as an Online Sales Coach.

In 2016, she was named Online Sales Consultant of the Year by the National Sales and Marketing Council of the National Home Builders Association and was also a Silver Award winner in 2015. Later in 2016, Jen was the recipient of Professional Builder Magazine’s 40 under 40 award.

Jessie Suggs | Online Sales Coach

Jessie is an Online Sales Coach with Do You Convert and has over 8 years of home builder sales and marketing experience.

In 2020, Jessie led an online sales team that managed more than 10,000 leads and generated more than $146 million in sales revenue. A three-time honoree of Mungo Homes’ CEO Circle of Excellence, Jessie is a National Home Builders Association Silver Award Winner for 2019 and 2020, was awarded the 2018 Internet Lead Specialist of the Year by the Building Industry Association of Central South Carolina, and was recognized as a Home Building Industry Leader by Professional Builder in the annual 40 under 40 Class of 2021.

Virtual Event

The 2025 Market Proof Marketing Academy

*Space is limited

Meet Your Coaches:

Sarah Simmerman, Jackie Lipinski, Kevin Oakley, Julie Jarnagin, Beth Russell, Karla Tuten

Unlock Your Digital Marketing Potential: Master Proven Strategies and Boost Results with Expert Training!

Learn from Sarah, Jackie, Kevin, Julie, Beth, and Karla who bring years of experience coaching hundreds of New Home Marketing professionals. Gain hands-on training in real-world strategies, including digital ad creation, best practices for digital marketing, and content creation strategies for Home Builders. Get expert insights to drive results and elevate your marketing game!

COURSE OVERVIEW

Over 200 Digital Marketers Trained

Gain actionable insights and hands-on learning from seasoned new home marketing professionals who understand your needs and bring real-world expertise to help you succeed. Marketing for home builders is unlike e-commerce or other industries—it comes with its own unique challenges.

Raising the Industry Standard

3 Days of Classes

The academy kicks off with 3 days of "in virtual" classes together covering Google Analytics, Google Ads, and Meta ads.

8 Additional Weeks of Virtual Training

Additional virtual training & group learning opportunities around analyzing data, diagnosing struggling communities, content marketing, & more!

All-Access Group

You will be immediately added to our private group of new home marketing peers + access to an exclusive online resource library.

Your Foundation for Success Will Cover

The True Responsibilities of Marketing

Keywords & Match Types

Diagnosing A Broken Community

Campaign and Ad Group Setup

Actionable Insights in Google Analytics

Crafting The Perfect Search Ad Copy

Join The Interest List!

Autumn 2025 - Dates TBD

Social Ad Mistakes You Should Never Make

Google Analytics Custom Reports

World-Class Social Media Ad Strategies

Balancing The Ad Budget

Your New Best Friend - Facebook's A.I.

Marketing Action Plans for Inventory Homes

Google Analytics Key Events Setup & Editing

World-Class Search Marketing Strategies

Top Performing Ad Formats

Plus Q&A’s

Continuing Education
Over 8 Weeks

Live Group Coaching Sessions

Open Q&A Sessions

Exclusive Online Resource Library To Access Worksheets, Documents, & Virtual Learning

Official Certification from Do You Convert Upon Course Completion

Market Proof Marketing Academy Satisfaction Guarantee

We are confident this course will provide results. If you aren't
100% satisfied, we will give your money back.
No questions asked.

Learn and Grow Together

Interactive, Hands-On Learning

This academy offers the chance to tackle real-life marketing challenges.

Personalized Small Group Coaching

With intentionally small class sizes, you’ll benefit from meaningful interactions with your coaches and peers, fostering deeper connections and personal growth within the New Home Marketing Industry.

Build Connections That Last

Collaborate with fellow industry professionals, build meaningful relationships, and grow together as you share knowledge and insights.

Learn Together: Insights from Previous Attendees

The Market Proof Marketing Academy challenged me, but also gave me confidence that other builders and other ad strategists around the country are running into similar issues as well. It gave me connections. It gave me a network that I can bounce ideas off. And it also just gave me confidence that we're running into the same issues and we can tackle them together

Chad McCone
Schuber Mitchell Homes

Meet Your Coaches

Sarah Simmerman

Digital Marketing Director

Jackie Lipinski

Marketing Coach

Frequently Asked Questions

I haven’t worked with Do You Convert before, can I still attend the Academy?

Absolutely! Any Marketer working for a Home Builder can attend the Academy even if you’ve never heard of Do You Convert!

Is this content the same as the Do You Convert Online Sales and Marketing Summit?

Nope! The Market Proof Marketing Academy is more in depth and it focuses on leveling up your marketing skills and training digital marketing skills in a small virtual setting.

What time are the virtual classes and how long do they run?

The initial virtual classes run half days from 12 pm EST to 4 pm EST (9am PST to 1pm PST).

How often will we meet for the 8 weeks following the virtual classes?

Typically we will have four (1 hour) sessions every other week, additional on demand virtual training sessions between those session, plus there will be additional times for Q&A’s over the 8 weeks.

Can I purchase (1) ticket and send mulitple people from my company to the Academy?

Unfortunetly not. (1) Ticket is required per each attendee and we do request cameras stay on for the majority of the Academy as this is interactive.

What is the time commitment I should anticipate for the Market Proof Marketing Academy? Will there be “homework” between check-ins?

There will be tests to take at the end of each of the initial days of the Academy, along with optional homework in the additional 8 weeks.

What should I do if I have time off planned during the Academy?

Let Jackie Lipinski know (and your manager if needed) and we’ll work with you to set proper expectations for completing the assignments.

I want to ask my employer about attending. What should I share with them?

This is the quickest way to boost your digital marketing performance by providing essential fundamentals for success. Questions? Reach out to your coach Jackie Lipinski at JackieLipinski@doyouconvert.com.

If I were to encourage someone to attend the academy, I definitely would. I got a lot of good information from it, and they taught me how to use analytics, Google ads, Facebook ads, budgeting, and so much more. And getting to meet a bunch of different people from a bunch of different places, talk to them, and work with them was awesome!

Skyler Phillips
Silverthorne Homebuilders

A weekly new home marketing podcast for home builders and developers called Market Proof Marketing

*Space is limited

Managing Partner

Kevin Oakley

Karla Tuten

Head of Creative Services

Beth Russell

Marketing Coach

Julie Jarnagin

Ask A Question

Want to know more about the Academy? Send us a message.

Join the Interest List